Digitron has opened a news sales office in the US...
"Digitron to target high growth in mobile and wireless temperature and pressure measurement industries"http://www.digitron.co.uk/news.aspxInternationalisation strategy:
US sales office opens -Digitron, the provider of handheld and wireless instruments and systems for the food retail, food manufacturing, HVAC and healthcare industries, is re-positioning its business to target high growth areas in the handheld and wireless temperature and pressure measurement industries.Under a new management team, led by Neill Ricketts, Managing Director of Digitron and parent division Elektron Ventures, the 40-year-old company is strategically re-positioning its business to provide bespoke handheld and wireless monitoring solutions. At the same time it is rationalising and redeveloping its range of handheld temperature and pressure measuring instruments to reflect a new generation of customer needs. The company is also fast-tracking its internationalisation strategy with the opening of a staffed US sales office in Thousand Palms, California. The move leverages parent company Elektron PLC’s routes to market in the region. Global sales are being driven by Peter Needham who has been appointed Business Development Manager with responsibility for growing the bespoke handheld and wireless solutions business. Peter joins the management team from a major distributor of wireless communication systems and previously spent 10 years in global thermal system sales. The Digitron handheld product range is being redesigned and manufactured in the UK and is aimed at achieving a market-leading position in quality, reliability, functionality and value. It will be launched in September 2010. The development of the DigiTrak Kyros wireless sensor network system has recently been completed and a significant installation secured at the Dubai Marina hotel in Dubai for the real-time temperature monitoring of over 250 fridges and freezers.Neill Ricketts, Managing Director of Digitron and Elektron Ventures commented: “Elektron has identified the high growth potential for Digitron and has engaged a focused and dynamic management team to deliver the new strategy for the development of bespoke handheld and high value wireless solutions based on our own technologies.“We are currently developing bespoke temperature and pressure instruments for a number of existing and new customers, and wireless monitoring solutions for several large and blue chip organisations. We are in the final stages of discussion with some market leading names in the restaurant, hospitality and retail sectors for the installation of the new DigiTrak Kyros temperature monitoring system across multiple sites and should be in a position to announce new contracts shortly.”Digitron is part of the Elektron Ventures division of Elektron plc.
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